Mocktails, Kombucha & Clarity: Gen Z’s Alcohol-Free Future

For decades, drinking alcohol has been tied to adulthood, socializing, and celebration. But Gen Z is rewriting the rules. They’re proving that it’s possible to enjoy life, connect with others, and go out without relying on alcohol. And in doing so, they’re reshaping the entire drinking culture.

As more people join the sober-curious or alcohol-free movement, the market will likely bring more innovation, inclusivity, and variety into our glasses. Whether it’s sparkling water, herbal teas, or a finely crafted mocktail, one thing is clear: Gen Z is raising a different kind of glass.