Dubai’s Viral Chocolate Craze: Fix’s Knafeh Bar Takes the World by Storm

Despite supply challenges, Fix Dessert Chocolatier remains committed to expanding production and making the knafeh chocolate bar more widely available. Hamouda has hinted at potential collaborations with international retailers and the possibility of launching new flavors inspired by other regional delicacies.

The viral rise of Fix’s knafeh chocolate is a testament to the power of social media in shaping food trends. What started as a niche product in Dubai has now become a global obsession, proving that innovation in confectionery can come from anywhere—and take the world by storm.